The brief for this project came from the LogoCore 30 day logo design challenge.

​

Alison Cosmetics is an all vegan online beauty store who sells skincare and cosmetics products. The client wanted to replace her "just a boring font" logo with a design more in line with her brand vision - staying away from any cursive typefaces and utilizing the soft pink color palette already being used in other aspects of brand collateral. Additionally, she needed a logo that could be scaled down to a very small size that would still be legible on the bottom of products like lipstick tubes. 

​

To this end, I created one main logo with two variations to give the brand a variety of options to utilize for different packaging and design purposes.

​

In the logo I wanted to use a graphic element that communicated the vegan, organic pillar of this brand while keeping the feeling of a soft color palette, so I brought in this single flower stem, an element that is simple, elegant, feminine, and modern in style. I also used this floral element to create a brand pattern that could be used in a variety of ways.